I recently led a project that involved the development of a new brand positioning, brand identity, and website for a client. I was responsible for ideation and conceptualization of the project, as well as the creation of a comprehensive marketing campaign that included a brand film and editorials. This project required a high level of creativity and strategic thinking, as well as the ability to lead a team and effectively manage the project from start to finish.
My objective was to differentiate Embedded Skills from other players in the recruitment industry. To achieve this goal, I developed a unique brand positioning that encompasses the values of "Imperfectly Perfect", "Simply Savvy" and "Naturally Bold". These values were intended to reflect the company's unique approach and set it apart from its competitors in the sector. The brand values were integrated in all the marketing communications and the website, to create a strong and consistent brand identity.
